When it comes to achieving a goal, you need a plan for success. SMART goals are an effective way to develop a strategy and track your progress. SMART goals are the backbone of any successful formula, they hold you accountable and inspire you to achieve more.
We’re going to take an in-depth look at how to set smart goals and get the results you desire for your company.
So firstly, What is a S.M.A.R.T Goal?
SMART stands for Specific, Measurable, Achievable, Relevant and Time-Bound. These goal-setting principles are used by businesses to move forward with projects in a more efficient way. The idea is simple, If you don’t have clear goals, it’s impossible to measure your progress and determine how well you’re doing.
If you want to create a website or a new project, you should always set up SMART goals. Here’s how:
Have a very clear idea of what you want to achieve. In other words, write down exactly what you need to have on your website.
For Example: When you say: “I want a beautiful modern website”. Well, that’s not specific enough. What is the purpose of the website? What will it look like? How many pages will it have? Or maybe you don’t know yet but you have some ideas about what kind of website would be useful for your business or organisation? Write all this down!
How will you know when you’ve achieved your goal? You need something measurable that will tell you when you’ve reached your target.
For Example: If your goal is “Generate more leads from the website”, what would be a good measure of success? Maybe it’s having 25 new leads per week or having 100 leads per month after 3 months of going live with the website? Whatever makes sense for you and your team.
Goals should challenge but not scare us; they should push us towards our full potential without being unreachable or impossible.
Make sure that whatever goal you set is realistic for your resources and abilities — don’t bite off too much! Set small manageable steps toward achieving larger goals that might seem impossible at first glance
A good way of determining whether or not something is within reach is to ask yourself two questions: How could I get this done? Who could help me achieve this goal? If either answer leaves little room for interpretation or imagination, then perhaps it isn’t attainable enough yet!
Make sure your goals are relevant to your website or business. You need to make sure that your goals align with your organisation’s mission and values. If you’re not clear about what your organisation stands for and where is pointing, it’s going to be hard to create relevant goals to achieve your plan.
For example: if you need to grow your email list, then the goal should be “grow my email list by 100 subscribers in the next three months” or “create an opt-in page that converts at 20%” and not change the pages and the images of my website.
Your goals should have a time frame or at least a deadline. Having a deadline allows you to have something concrete to work towards. It makes that goal easier to attain because you know when it’s due. This will make it easier to reach them and help you accomplish more.
How to Use SMART Goals to Grow your Business
SMART goals allow you to be specific about what you’re trying to accomplish and tailor it to your specific situation. They also ensure that your goals are attainable, and will help you keep track of your progress towards accomplishing them. So don’t just set out to draw up a list of goals. Instead, next time use SMART goals so that you can make the most of your time, and bring all the ideas you come up with in closer detail.
To deliver a good experience to your customers, it’s necessary that you have a clear understanding of your business, your perfect client and what you want to achieve. To clear goals for your business, you need to be able to see the big picture but also be able to set smaller goals to keep you moving forward.
So, what kind of goal would you like to set for yourself? Maybe it’s a website redesign. Maybe it’s more leads on your site. Maybe you want to try out a new form of content. No matter what it is you set out to do, always let yourself know why you’re doing it, and how you’ll measure if and when you’re successful.
We can assist you to create a perfect plan to transform your website into a lead generation machine and make the most of your website and marketing efforts without complications by using SMART goals to help your business to grow.
Book a FREE Digital Marketing Accelerator Session today and start to conquer your space.