Transform Lives – Branding

Looking for one solution to simultaneously build a brand for a personal and professional blog, we aimed at a universal concept of transformation(choosing the butterfly). However, to go over common sense, we add a twist based on something unique in Ricardina. Since she is also a healer and works with Reiki, We create a stylised design by working this symbol with “the hands”, creating a powerful meaning through the concept that reiki transforms everything it touches. Therefore everything can be changed through this universal energy.